Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
Craft soda brand partners with Fiat for photo contest
December 22, 2015
Seattle-based Jones Soda Co. announced the winner of its third annual “Jonesin’ for a Fiat 500X” summer photo contest. Beth Edwards from Lexington, Ky., will take home the grand prize, which includes a new Fiat 500X crossover and one year’s supply of Jones Soda, the company says. Additionally, her winning photo will be featured on bottles of Jones Stripped throughout North America in 2016, it adds.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
PepsiCo. partners with Usher for Usher's Pepsi Challenge
May 12, 2015
PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014
Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.
Dunkin’ Brands partners with Blue Diamond to make Almond Breeze Almondmilk available in coffees and lattes
September 4, 2014
Dunkin’ Brands Group Inc., Canton, Mass., introduced almond milk to the menu in some of its Dunkin’ Donuts stores. Through a new partnership with Blue Diamond Growers, Sacramento, Calif., select Dunkin’ Donuts restaurants nationwide now will offer Vanilla Almond Breeze Almondmilk as an addition to hot or iced coffees and lattes. Consumers can use the store locator at www.dunkindonuts.com and search for a special “AM” symbol to determine if their local stores offer the dairy alternative, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!