Items Tagged with 'Dos Equis'

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Mexican beers dominate imported beer growth

Dos Equis', Corona's aggressive marketing connects with fans

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.


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Dos Equis extends Cinco de Mayo program

Dos de Mayo will debut at retail and on-premise this spring

This spring, Heineken USA’s Dos Equis brand will leverage the success of its 2013 Dos de Mayo program by inviting consumers of legal drinking age to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday on May 5.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Dos Equis dons a mask for Halloween

Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.


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Heineken USA cross-promotes Beers of Mexico variety pack for holidays

Beers of Mexico includes Dos Equis Lager, Tecate and Sol brands

In preparation for the holiday season ahead, White Plains, N.Y.-based Heineken USA will launch a holiday program for its Beers of Mexico variety packs from Nov. 1 through Dec. 31.


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Dos Equis reveals the details of its 2013 Masquerade program

Brand packaging dons a masquerade mask for Halloween-themed promotion

Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.


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‘Going green’ for St. Patrick’s Day

As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick’s Day, many beer consumers are prepped with a small bottle of green food dye for their beers.


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HEINEKEN USA accelerates growth through product, packaging and marketing innovations

Heineken USA rolls out new products, packaging, marketing.

Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.


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Dos Equis launches Game Changer marketing campaign

Dos Equis, a brand of Heineken USA, White Plains, N.Y., is making football and basketball playoff season more “interesting” this year with the launch of its Game Changer marketing initiative. Running through March, Game Changer encourages consumers of legal drinking age to use Dos Equis Lager and Dos Equis Ambar to enhance their in-home and on-premise sports viewing experiences, the company says.


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A Most Interesting Masquerade by Dos Equis

Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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