Items Tagged with 'Essentia Water'

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Essentia Water secures private equity investment

Investment supports bottled water brand’s market expansion

Essentia Water LLC, Bothell, Wash., secured a private placement investment led by Castanea Partners, a Newton, Mass.-based private equity firm that owned Fuze Beverage prior to its sale to The Coca-Cola Co., Atlanta.


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Essentia Water named official water of 2014 Soulshine Yoga & Music Tour

Functional water brand launches Soulshine ticket giveaway on Facebook

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Essentia finds the opportune moment

Essentia fortified water enters primed health and wellness market

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.


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Essentia Water promotes hydration with summer giveaway

50-day contest awards daily winners with hydration prize packs

Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.


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Beverage companies send aid after Hurricane Sandy

In the aftermath of Hurricane Sandy, a two-day superstorm that left a trail of destruction in New York, New Jersey and Connecticut including snow storms, floods, power outages, fires, billions of dollars in property damage and an estimated 110 U.S. deaths to date, according to a Nov. 4 article on CNN.com, beverage companies are doing their part to send relief aid to the affected Northeast communities.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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