The Coca-Cola Co., Atlanta, a founding partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of people with intellectual disabilities as thousands of athletes converge in Los Angeles later this month for the 2015 Special Olympics World Games Los Angeles 2015.
This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.
To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
In sports, coaches and managers aren’t afraid of some healthy competition. The same can be said for the craft beer market. However, these brewers take healthy competition a step further to camaraderie.
Eclectic mix of music artists unites to celebrate soccer
June 10, 2014
Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.
Bacardí, the namesake brand within Coral Gables, Fla.-based Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!