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Items Tagged with 'music partnership'
In sports, coaches and managers aren’t afraid of some healthy competition. The same can be said for the craft beer market. However, these brewers take healthy competition a step further to camaraderie.
Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.
Bacardí, the namesake brand within Coral Gables, Fla.-based Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.
Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.