Items Tagged with 'music partnership'

ARTICLES

Anheuser-Busch brings back 'Live Beyond Labels' promotion

"Beck's partners with musical artists Aloe Blacc, Capital Cities, Luis Fonsi, DJ Irie, Typoe, Maluca Mala, Ron Finley and Camille Rose Garcia"

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.


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Beverage marketing targets consumer passions

Nielsen survey reveals causes consumers are most passionate about

The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.


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Pepsi releases ‘Beats of the Beautiful Game’ album

Eclectic mix of music artists unites to celebrate soccer

Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.


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Bacardi announces digital content series

Hip-hop artist Wale teams with rum brand

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.


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Peet’s pairs coffee with music

New partnership brings customized Pandora radio stations to Peet’s coffeehouses

Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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