Reed’s Inc., a Los Angeles-based handcrafted, all-natural beverage company, named Val Stalowir as its new chief executive officer (CEO). In conjunction with his appointment as CEO, Stalowir also will serve on the company’s Board of Directors.
Although it has been available in the U.S. beverage market for about 15 years, kombucha has gained broad consumer appeal within the past several years, according to New York-based Beverage Marketing Corporation’s (BMC) September 2016 report titled “U.S. Ready-To-Drink Tea through 2020.” As health and wellness has progressed from a niche interest to mass consumer appeal, this beverage segment has reaped the benefits.
Sometimes, what happens in Vegas doesn’t always stay in Vegas. For Alison Zarrow and Caleb Cargle, what happened in Las Vegas influenced the creation of an increasingly successful beverage company and a new full-time career.
Purchase, N.Y.-based PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Oxnard, Calif.-based KeVita, a producer of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo's health-and-wellness offerings in the premium chilled beverage space, the company says.
BluePrint, a brand of New Hyde Park, N.Y.-based Hain Celestial Group, announced the launch of a new line of certified USDA organic kombucha drinks. Currently, the line is available at Whole Foods Market and local retailers in the New York Tri-State area and will be in Whole Foods Market Midwest- area stores starting in September. Additionally, starting Aug. 25, BluePrint Kombucha Drinks will be available in Sprouts Farmers Market locations, it adds.
Appearing in the June 7 issue of the Journal of the American Medical Association, the "Trends in Obesity Among Adults in the United States, 2005 to 2014” study concluded that the prevalence of obesity was 35 percent among men and 40 percent among women in 2013-2014, while an increased prevalence was found among women, but not men, during the 2005-2014 timeframe.