Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
Mango Pineapple, Blackberry Fruited Iced Teas available for a limited-time this summer
May 31, 2016
Canton, Mass.-based Dunkin' Donuts announced the launch of its latest beverage innovation: Fruited Iced Teas. Exclusively available at Dunkin' Donuts restaurants across the six New England states this summer, Fruited Iced Teas feature the brand's freshly-brewed black or green iced tea sweetened with fruit juice and real fruit, the company says. Dunkin' Donuts' Fruited Iced Teas are offered in two varieties — Mango Pineapple and Blackberry — with both containing fewer than 100 calories for any size, it adds.
As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!