As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
As a protest against British taxation, Samuel Adams and other colonists dumped chests of tea into Boston Harbor in what would come to be known as the Boston Tea Party on Dec. 16, 1773. However, from a beverage perspective, if someone hypothetically tasted the harbor water after the Boston Tea Party, this event could have been viewed as an early experimentation of blending tea and tea flavors in Puget Sound water.