Brand extends into 10 hot and iced, long-leaf options
October 18, 2016
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.
Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
Mango Pineapple, Blackberry Fruited Iced Teas available for a limited-time this summer
May 31, 2016
Canton, Mass.-based Dunkin' Donuts announced the launch of its latest beverage innovation: Fruited Iced Teas. Exclusively available at Dunkin' Donuts restaurants across the six New England states this summer, Fruited Iced Teas feature the brand's freshly-brewed black or green iced tea sweetened with fruit juice and real fruit, the company says. Dunkin' Donuts' Fruited Iced Teas are offered in two varieties — Mango Pineapple and Blackberry — with both containing fewer than 100 calories for any size, it adds.
As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.