Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.
As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.
Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.
At-home sparkling water system carbonates up to 60 liters of water
September 8, 2016
Airport City, Israel-based SodaStream International Ltd. announced the arrival of its newest sparkling water maker. Previously unveiled at the International Home & Housewares Show with the name Spirit, the entry-level machine,with the U.S.-specific name of The Fizzi, arrives on American retail shelves this month.
Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
New lines are zero-calorie, available in select markets in US
June 30, 2016
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair.