TalkingRain Beverage Co. added two flavors to its line of Sparkling Ice zero-calorie beverages.

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 

 The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the  52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.  

The Coca-Cola Co. introduced naturally flavored Seagram’s Sparkling Selzter Waters in Key Lime, Orange Citrus, Blackberry Raspberry and White Peach flavors.

Something Natural, an all-natural flavored sparkling water from Blue Coast/Great State Beverages, launched in New England with plans for East Coast expansion by the end of next year.