- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'Diageo'
Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.
Norwalk, Conn.-based Diageo North America, a division of Diageo plc, announced the U.S. release of Johnnie Walker Gold Label Reserve. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey, and its special bottling provides an unexpected yet stunning profile for a Scotch whisky, the company says. A multi-layered whisky, Gold Label Reserve offers a smooth balance of sweet fruits and creaminess with a light smoke, it adds.
Guinness & Co., part of Diageo plc, released a limited-edition seasonal beer: Guinness Red Harvest Stout.
Diageo North America, Norwalk, Conn., named the winners of its 10th Annual Golden Bar Awards.
Through a strategic alliance between Ciroc and musical artist Sean “Diddy” Combs, brand owner Diageo plc, London, introduced Ciroc Amaretto.
In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.
Diageo, Norwalk, Conn., announced a $10 million strategy to empower 2 million women in 17 countries in Asia Pacific by 2017.
Diageo USA introduced new varieties of Parrot Bay and Smirnoff frozen malt beverage pouches.
Diageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver.