Articles Tagged with ''Diageo''

New limited-edition Guinness ale combines beer and whiskey malt

Guinness The 1759 is first in Guinness Signature Series

Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759.


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Smirnoff Sours

Diageo North America extended its Smirnoff vodka brand with a new Sours line.


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Ace Metrix names top beverage ads of Q3

Top beverage ads use humor to appeal to consumers

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Diageo names Golden Bar Award winners

Awards presented for excellence in sales, marketing and promoting responsible drinking

Diageo North America, Norwalk, Conn., named the winning spirits, wine and beer distributors of its 11th annual Golden Bar Awards, which took place at a number of events across the country.


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Woodwork wines

Diageo Chateau & Estate Wines, a part of Diageo, introduced a line of Woodwork wines that showcase the influence of oak on each varietal.


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Guinness to introduce Blonde American Lager

New beer is first in new Guinness Discovery Series

London-based Diageo plc’s Irish beer brand Guinness announced plans to launch a Blonde American Lager this fall.


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Smirnoff Sorbet Light Summer Strawberry and White Peach

Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.


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Smirnoff White

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year

London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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