Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.

Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced upcoming dates for The Great Recycle, its national initiative to help boost recycling rates.

Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., launched Honest Splash juice drinks.

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., Atlanta, launched a new beverage line called Honest Splash. The 70-calorie juice-based drinks are sweetened only with organic fruit juice and contain between 30 and 31 percent juice, the company says.

Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, released its 2012 mission report, “Keeping it Honest.”  The third annual report details how the company is working to live up to its mission “to create and promote great-tasting,  healthier, organic beverages” and extend economic opportunities to help communities in need.

Honest Tea, a subsidiary of The Coca-Cola Co., updated the graphics for its Honest Kids fruit juice lineup.

Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the juice pouches have been reformulated to remove the organic cane sugar and increase the juice content. Honest Kids beverages now have between 30 and 42 percent juice, an increase by 12 to 26 percentage points, depending on the variety. Nutritionally, the drinks remain at 40 calories for each 6.75-fluid-ounce pouch.

 Honest Tea continued its national recycling campaign, The Great Recycle, in August with a stop in Seattle.  

Honest Tea, Bethesda, Md., released the results of its first National Honesty Index social experiment.

 The innovative, entrepreneurial spirit that helped Honest Tea, Bethesda, Md., establish its roots in 1998 can still be found within the company 14 years later.