Articles Tagged with ''Honest Tea''

Honest Tea to launch three organic, zero-calorie beverages

Coca-Cola subsidiary also revamps Honest Fizz line

Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.


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Marketing campaigns play into consumer morals

St. Arnold Brewing donates to animal welfare causes

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.


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Honest Tea refreshes glass-bottled lineup

New teas switch to Fair Trade certified sugar and get new graphics, flavor

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., will refresh its glass-bottled line of teas to deepen the brand’s mission and broaden its  impact, the company says.


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Coca-Cola, Keurig expand agreement to hot brewing system

Honest Tea marks first Coca-Cola brand available in K-Cup packs

Waterbury, Vt.-based Keurig Green Mountain Inc. and Atlanta-based The Coca Cola Co. expanded their partnership to offer select beverages from The Coca-Cola Co.’s still brands portfolio for the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Co. available in K-Cup packs, the companies say.


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Honest Tea’s latest experiment finds honesty on the rise

National Honesty Index rates Honolulu, Washington, D.C., most honest cities

Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., conducted The 2014 National Honesty Index and found that, when faced with a choice to be honest or not, 95 percent of Americans were honest, up from 92 percent in 2013.


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Cinemark to offer Honest Kids juice drinks

Partnership will feature organic offerings at Cinemark theaters nationwide

Cinemark Holdings Inc., Plano, Texas, announced that its chain of theaters now offer Honest Kids organic juice drinks. Starting immediately, the beverages are available in all of the company’s 334 cinemas nationwide. Honest Kids organic beverages are available for sale individually as well as in Cinemark’s Movie Snack Packs.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI March 2015

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The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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