Brand extends into 10 hot and iced, long-leaf options
October 18, 2016
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.
Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
The Republic of Tea released three new herbal iced teas: Sonoma Chardonnay, Sonoma Rosé and Sonoma Cabernet, all of which are made from fine wine grape skins from the Sonoma County wine region in Northern California.