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Items Tagged with 'Bagged tea'
The old saying goes, “An apple a day keeps the doctor away,” but consumers also are turning to beverages such as tea to support their health.
The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.
Last year, sales of tea and ready-to-drink (RTD) tea increased 5.1 percent, reaching $4.3 billion in food, drug, convenience stores and mass merchandisers, excluding Walmart, according to Mintel’s July 2011 “Tea and RTD Teas – U.S.” report.
Tea continued to capitalize on a positive year in both the bagged and loose leaf tea segment as well as the ready-to-drink (RTD) segment. RTD showed the most growth at 8.5 percent for more than $2.3 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Bagged and loose leaf tea sales experienced a 1.8 percent increase for more than $782.5 million, the market research firm’s data states.