Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
The Republic of Tea released three new herbal iced teas: Sonoma Chardonnay, Sonoma Rosé and Sonoma Cabernet, all of which are made from fine wine grape skins from the Sonoma County wine region in Northern California.
The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.
Last year, sales of tea and ready-to-drink (RTD) tea increased 5.1 percent, reaching $4.3 billion in food, drug, convenience stores and mass merchandisers, excluding Walmart, according to Mintel’s July 2011 “Tea and RTD Teas – U.S.” report.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!