Madrina’s Multicultural Brands introduced two new flavors: Café con Leche and Mango.

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Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.
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Chocolate has remained one of the most popular flavors in beverages.
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Alternatives and dairy-based drinks reported mixed results this year.  Dairy alternatives, kefir drinks and dairy-based drinks reported a mixed bag of results this year.

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Beverage companies have committed to bringing better-for-you beverages to schools, which might have inspired consumers to make a few behavior changes.
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