Independent Distillers launched Naughty Cow liqueur, which is made with vodka and features a milk-processing technique that produces a smooth, real-cream beverage with a chocolate flavor, the company says.
New programs promote choice, challenge and entertain consumers.
May 16, 2011
Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!