Articles by Jennifer Haderspeck

Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
By Jennifer Haderspeck
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Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
By Jennifer Haderspeck
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When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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Palletizer automation helps fuel craft beer growth

Robotic, hybrid and conventional options help handle different packaging types
By Jennifer Haderspeck
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When Kansas City, Mo.-based Boulevard Brewing Co., now a part of Puurs, Belgium-based Duvel Moortgat, realized that the craft brewing business it had been building since 1989 was outgrowing its infrastructure and equipment, the company knew it needed to turn to automation to support its growth.


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Honey sparks flavor trend in craft beer, spirits

Natural sweetener also offers fermentation benefits
By Jennifer Haderspeck
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At picnics and other outdoor events during the summer and early fall, consumers have to watch out for bees that might crawl into their unattended beverage cans.


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What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging
By Jennifer Haderspeck
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Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.


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Chia seed drinks could become the next coconut water

Beverage-makers promote health benefits of chia seeds
By Jennifer Haderspeck
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Back in the ‘80s and ‘90s, chia seeds were most commonly associated with the novelty plant-growing kits Chia Pets. Now, beverage-makers are harvesting the hydrating and nutritional benefits of chia seeds and blending them into juice and juice drinks, soft drinks, and drink concentrates and mixes, according to Natalie Tremellen, market analyst at Innova Market Insights, the Netherlands.


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SKU proliferation demands flexibility from beverage mixing equipment

Operators can utilize processing automation data to increase efficiency
By Jennifer Haderspeck
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As brands expand their portfolios to include a variety of beverages, they require automated mixing and blending systems that are flexible enough to handle different types of batches efficiently.


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Beverage brands release TV-show-inspired drinks

J.R. Ewing Bourbon tips its hat to Dallas TV show
By Jennifer Haderspeck
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Even though summer is my favorite season, the downside to this time of year is that my favorite TV shows are on summer break.


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LEED Certification aims for energy efficiency, cost savings

Hilmar Cheese Co. achieves LEED Platinum certification
By Jennifer Haderspeck
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The beverage industry alone consumed 76 trillion British thermal units (BTUs) of energy in 2010, according to the most recent data from the U.S. Energy Information Administration.


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Hydrocolloids help beverages meet mouthfeel expectations

Gums add texture after sweetener, fat reduction
By Jennifer Haderspeck
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When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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