In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
When parents are teaching their children how to handle breakable objects, they often remind them to use extra care and handle it gently with two hands. The case packers segment of a beverage line also is learning to handle newer, more breakable packages with care in order to ensure that lightweight and flexible packages are gently packed and shipped to stores in one piece.
Although consumers tend to be loyal to their preferred drug stores, 30 percent are more likely to patronize a drug store if it has a loyalty card that offers savings, thus increasing shopper loyalty, according to Diana Smith, senior research analyst of retail and apparel at Mintel.
During the recession, the countercyclical discount retail channel experienced years of growth, even to the point of becoming one of the fastest-growing retail channels during the time period, according to “Dollar & Variety Stores in the US,” an April 2014 report by IBISWorld.
Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!