- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles by Jennifer Haderspeck
While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.
Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.
Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.
Following years of growth, total consumption of private-label products has softened as of late, says Harry Balzer, chief industry analyst for The NPD Group, Port Washington, N.Y.
What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
Whether red, brown or blue, beverage colors play a large role in impacting consumers’ perceptions of a product.
Approximately 55 percent of the plastic bottles manufactured in the United States are used for beverage bottling, and half of the plastic bottle manufacturing industry’s revenue comes from carbonated soft drink bottles, according to Santa Monica, Calif.-based IBISWorld’s Sept. 2013 report “Plastic Bottle Manufacturing in the US.”
Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.
When Tyler Gage, co-founder and co-chief executive officer of Runa LLC, left California for South America, he was not planning to build a beverage company.
Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.