Articles by Jennifer Haderspeck

In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Aftermarket parts offer efficient, quality options

Non-OEM parts supply cost, time savings
February 14, 2014

Although many people think of the automotive industry first when they hear the phrase “aftermarket parts,” almost every industry has some form of aftermarket presence, and the beverage industry is no exception, says Joseph Stroup, director of business development for FBN Inc., Plainwell, Mich.


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Sensient Colors showcases new facility, technologies

February 14, 2014

Sensient Colors hosted a trade media day at its St. Louis facility on Dec. 11, 2013, to showcase the company’s latest technologies and its recent facility expansion.


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Consumers seek science-backed cognitive health ingredients

Beverages keep up with healthy aging trends
February 14, 2014

Games like Nintendo’s Brain Age and websites like lumosity.com can help users exercise their brains to keep them in tip-top shape while making cognitive training fun.


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Stretch- and shrink-sleeve labels play into lightweighting trend

Stretch and shrink sleeves boast highest label growth rate
February 14, 2014

As technology continuously shows us, reducing the size and weight of products is a major market trend.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs
February 10, 2014

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Reusable containers double as marketing displays

Repeated use helps justify cost
January 15, 2014

Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.


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Teas dominate antioxidant beverage development

Consumers seek familiar, tasty sources of antioxidants
January 15, 2014

When the cold and flu season strikes, a glass of orange juice is many consumers’ solution to getting their daily dose of vitamin C to help strengthen their immune systems.


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Value-added caps boost cap industry growth

Consumers seek easy-open closure solutions
January 15, 2014

In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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