Articles by Jennifer Haderspeck

Vegetable flavors trending for beverages because of healthy halo

Sweet-and-spicy combinations add new twist to previous flavor trends

In contrast with last year’s indulgent flavor trends, beverages this year are shifting to reflect consumer interest in health and wellness.


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Devotion Vodka’s new gluten-free Tiki Tea exceeds sales expectations

New Tiki Tea vodka variations expected by February

Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.


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AGVs help lower operation costs

New navigation technologies could enable AGVs to plan their own routes

Last year was a record year for automated guided vehicles (AGVs), with AGV system sales reaching $140 million, according to the Material Handling Institute (MHI).


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Coding equipment meets marketing demands for beverage manufacturers

Laser coding capabilities catch up to continuous inkjet coders

In The Walt Disney Co.’s 2003 feature film “Pirates of the Caribbean: Curse of the Black Pearl,” lawless groups of sailors often remind each other to “keep to the code,” referring to the set of societal guidelines handed down by their pirate forefathers.


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SodaStream, 5-Hour Energy empower fans to become at-home mixologists

Johnnie Walker partners with award-winning bartender Charles Joly

Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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Palletizer automation helps fuel craft beer growth

Robotic, hybrid and conventional options help handle different packaging types

When Kansas City, Mo.-based Boulevard Brewing Co., now a part of Puurs, Belgium-based Duvel Moortgat, realized that the craft brewing business it had been building since 1989 was outgrowing its infrastructure and equipment, the company knew it needed to turn to automation to support its growth.


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Honey sparks flavor trend in craft beer, spirits

Natural sweetener also offers fermentation benefits

At picnics and other outdoor events during the summer and early fall, consumers have to watch out for bees that might crawl into their unattended beverage cans.


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What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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