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- BEVERAGE R&D
Articles by Jennifer Haderspeck
Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.
When the cold and flu season strikes, a glass of orange juice is many consumers’ solution to getting their daily dose of vitamin C to help strengthen their immune systems.
In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.
As Disney’s “Toy Story 3” movie portrays, children’s interests in toys change as they grow up. Similarly, as the beverage can industry matures, its interest in packaging sizes changes. These changes have a domino effect on the equipment that fills and seams these cans.
While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.
Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.
Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.
Following years of growth, total consumption of private-label products has softened as of late, says Harry Balzer, chief industry analyst for The NPD Group, Port Washington, N.Y.
What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.