The innovative, entrepreneurial spirit that helped Honest Tea, Bethesda, Md., establish its roots in 1998 can still be found within the company 14 years later.
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.
Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States.
With non-traditional grocery channels ramping up their food and beverage selections, traditional formats such as supermarkets are turning their attention to price gaps and promotions to help level the playing field, analysts report.
Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences.
Similar to the products that are shuttled across its rollers and belts, conveyor systems are working to stay on top of the trends in material handling in order to better serve its clientele.
Similar to how superheroes like Spiderman and Batman have been known to blur the boundaries between advocates for justice and vigilantes, sports and protein drinks are transitioning from being separate categories to the emergence of one overall sports performance market, experts say.