Limited-edition cans to include national, Texas versions
March 6, 2020
With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging.
New creative highlights packaging, nutrient benefits
March 4, 2020
Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.
New packaging will debut at Honda Classic Golf Tournament
March 3, 2020
El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says.
Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020
To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
illy Cold Brew Ready-to-Drink will hit retailers in April
March 2, 2020
New York-based illycaffè introduced illy Cold Brew Ready-to-Drink, a smooth and balanced, naturally sweet with minimal acidity coffee, the company says.
Cascadia Managing Brands offers one month of free consulting
March 2, 2020
Some companies planning to attend Natural Products Expo West, which will take place March 4-6 at the Anaheim Convention Center in Anaheim, Calif., are canceling their plans to attend one of North America’s largest tradeshow amidst fears of the coronavirus (COVID-19).
Beverage lines formulated to contain just 6 grams of carbs
February 27, 2020
Mamma Chia, Carlsbad, Calif., announced that its Chia Vitality Beverages and Chia Energy Beverages are now keto friendly, with just 6 grams of net carbohydrates in each serving. All Mamma Chia products are USDA Certified Organic, Non-GMO Verified, 100 percent vegan and free from lactose, soy and gluten.
Beverage brand to transition to 100% recycled, recyclable plastic bottles
February 26, 2020
REBBL, Emeryville, Calif., announced a transition to 100 percent recycled and recyclable plastic bottles. The plant-based beverage brand’s new Green Packaging Initiative applies to all of its 12-ounce drinks.
FLEXWATER wins first poll of 2020 with 26 percent of the vote
February 25, 2020
As people tend to indulge on food and beverage options around the holidays, January tends to be a time where better-for-you solutions shine. This trend holds true for Beverage Industry’s Readers’ Choice: New Product of the Month poll.
FLIGHT by Yuengling supported by Raise the Bar campaign
February 25, 2020
D.G. Yuengling & Son Inc., Pottsville, Pa., announced the launch of FLIGHT by Yuengling, a new upscale light beer that is designed to elevate the drinking experience for consumers who want more from their beer, the company says. Born from six generations of brewing expertise, FLIGHT by Yuengling is a 95-calorie light beer featuring 2.6 grams of carbohydrates and a 4.2 percent alcohol by volume.