SVEDKA Tropics Tea Spritz available in 3 flavors nationwide
March 29, 2022
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.
The limited-edition labels celebrate the Jackson Family's legendary racehorse, Good Magic
March 25, 2022
Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).
Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.
New innovation is reminiscent of the '90s slushy flavors
March 23, 2022
Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.
The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.
New products include cannabis-infused beverages, edibles
March 21, 2022
Jones Soda Co., Seattle, announced its entry into the cannabis-infused beverage and edibles business with the release of the first products from a new division operating under the Mary Jones brand. The launch portfolio of 16 different SKUs includes single and multi-dose infused sodas as well as syrup and gummies offered in four of the most popular Jones Soda flavors.
National Coffee Association releases spring 2022 National Coffee Data Trends report
March 16, 2022
Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released by the National Coffee Association (NCA). The polling found that 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by nearly 14% since January 2021, the largest increase since NCA began tracking data, it says.