New Packages

Carriers and cases

After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.
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Stand-out color

Niche Import Co. launched its Affentaler Dry Riesling in a vibrant blue glass bottle, topped with a blue closure. The glass features the brand’s signature monkey embossed into the front, “hugging” the bottle.
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Tattooed liqueur

Tuaca Liqueur launched a limited-edition package featuring a thermochromatic ink printed on the bottle to show when the bottle is chilled and ready to be served.
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Brand differentiation

Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.
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Premium energy packaging

Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look.
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Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!