Terravant Wine Co. released its new Spin the Bottle wines with interactive labels. The label employs patented lenticular technology to make it appear as though the miniature bottle on the label is spinning as the potential consumer walks past it on the shelf, the company says.
Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!