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Articles Tagged with ''liquid concentrate''
Redco Foods Inc. stepped into the liquid concentrates segment with its Red Rose brand.
AriZona Beverages, Brooklyn, N.Y., launched Water Enhancers, a line of liquid concentrates in on-the-go squeeze bottles. The zero-calorie Water Enhancers allow consumers to customize their still or sparkling waters by adding one of the company’s seven most popular flavors: Lemon Tea, Mucho Mango, Fruit Punch, Peach Green Tea, Arnold Palmer Half & Half, Arnold Palmer Strawberry and Golden Bear Strawberry Lemonade.
Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.
Nestlé Waters North America, Stamford, Conn., took its first step into the liquid concentrate segment by launching Nestea Liquid Water Enhancers exclusively in Target stores this month.
Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.