In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says.
Super-premium green juice outpaces juice segment, IRI reports
June 26, 2014
Super-premium green juice is outpacing the growth of the $1.6 billion super-premium juice category, according to Seattle-based Starbucks Coffee Co., citing data from Chicago-based Information Resources Inc. (IRI). Additionally, Greek yogurt, which five years ago represented less than 10 percent of yogurt sales, today represents nearly 50 percent, according to the market research firm’s data.*
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.
Starbucks Corp., Seattle, introduced two new retail concepts for its Seattle’s Best Coffee and Evolution Fresh Inc. subsidiaries. In addition, the company also shared plans to launch its own single-cup coffee system.