Jamba Juice Co., Emeryville, Calif., enhanced its comprehensive eco-sustainability strategy by forming a strategic relationship with the Global Green USA’s Coalition of Resource Recovery (CoRR), an industry working group dedicated to accelerating waste diversion programs.
According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it.
Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.
Jamba Juice Co., Emeryville, Calif., announced that The Organic Center has pledged to support Jamba’s “Team Up for a Healthy America” lifestyle initiative. The Jamba-sponsored annual program seeks to raise awareness about the nation’s obesity epidemic by encouraging people to make weekly pledges to live a healthier lifestyle. Pledges can range from eating healthier foods to incorporating exercise into a daily routine, the company said.
Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!