Traditionally known for its skin-soothing benefits, aloe vera can be found in a multitude of consumer packaged goods (CPG) products, including tissues, soaps and lotions.
Terry Laboratories added NaturLock System Aloe Vera Gel Decolorized 1X, NaturLock System Aloe Vera Gel Regular 1X, and NaturLock System Spray Dried Aloe Vera Gel Powder 200X to its portfolio.
Long revered as a solution for topical burns and healthy skin, aloe has become valued in the beverage industry for more than just its external benefits.
One of the top reasons shoppers buy JUICES is for their better-for-you attributes, Sarah Theodore, global drinks analyst at Mintel, Chicago, told Beverage Industry in January.
L.A. Aloe LLC harvests and processes the aloe vera in its new Aloe Gloe all-natural aloe water to retain the bioactive components that support the promotion of skin, immunity and digestion, the company says.
As beverage-makers continue to develop products that do more than satisfy consumers’ thirst, the number of beverages that carry a functional claim continues to increase. According to “Functional and Natural Ready-to-Drink Beverages in the U.S.,” a report by Rockville, Md.-based market research publisher Packaged Facts, sales of energy drinks, ready-to-drink (RTD) teas and sports drinks have helped the functional and natural RTD beverage market grow to $23 billion.