Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.
Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
Expanded distribution follows launches in Miami and New York
September 2, 2014
Coral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013.
Bacardí, the namesake brand within Coral Gables, Fla.-based Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.
Puerto Rican rum distillery recycles 4 million pounds of material a year
May 6, 2014
Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.
Spirits company plans to announce interim CEO shortly
April 8, 2014
The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the departure of President and Chief Executive Officer Ed Shirley. Shirley expressed his plans to retire after his 36-year career, the company says.
Ecological goals also focus on sustainable packaging
March 25, 2014
Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.