Health halo of natural energy ingredients boosts consumer acceptance
July 1, 2014
Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.
Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014
Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!