Consumers look to product’s packaging first to learn whether it is recyclable
October 30, 2013
The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages.
Forty-five percent of U.S. households now can recycle cartons through their curbside recycling programs and other recycling venues, the Carton Council of North America reports. This opportunity is due to a voluntary collaboration between private and public sectors that includes industry recycling facilities and local governments, the Vernon Hills, Ill.-based organization says.
Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.
Although the concept of recycling might seem simple, with kids in elementary school classrooms being taught the importance of reducing, reusing and recycling, the execution of the concept can be a little bit more confusing.
The Glass Packaging Institute (GPI), Alexandria, Va., is celebrating Recycle Glass Week from Sept. 17 to 21 and is reminding consumers about the importance of recycling glass containers, not just for a day or a week, but as a way of life.
The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!