The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.

 Honest Tea continued its national recycling campaign, The Great Recycle, in August with a stop in Seattle.  

The Glass Packaging Institute (GPI), Alexandria, Va., is celebrating Recycle Glass Week from Sept. 17 to 21 and is reminding consumers about the importance of recycling glass containers, not just for a day or a week, but as a way of life.

Although the concept of recycling might seem simple, with kids in elementary school classrooms being taught the importance of reducing, reusing and recycling, the execution of the concept can be a little bit more confusing. 

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  

According to the Carton Council, Vernon Hills, Ill., the number of households that have the ability to recycle cartons has increased 128 percent in three years.

Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.