Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.
Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014
Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.
Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.
Puerto Rican rum distillery recycles 4 million pounds of material a year
May 6, 2014
Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.
Association highlights environmental initiatives of non-alcohol beverage industry
April 22, 2014
In celebration of Earth Day on April 22, the American Beverage Association (ABA), Washington, D.C., highlighted the environmental initiatives of the U.S. non-alcohol beverage industry that it supports.
Consumers look to product’s packaging first to learn whether it is recyclable
October 30, 2013
The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages.
Forty-five percent of U.S. households now can recycle cartons through their curbside recycling programs and other recycling venues, the Carton Council of North America reports. This opportunity is due to a voluntary collaboration between private and public sectors that includes industry recycling facilities and local governments, the Vernon Hills, Ill.-based organization says.
Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.