Beverage News

Starbucks introduces Hazelnut Macchiato

Brings back Tribute Blend

Starbucks Coffee Co., Seattle, introduced a handcrafted Hazelnut Macchiato beverage to its menu at participating Starbucks retail stores nationwide. As one of the most popular flavors in Starbucks retail stores, second only to vanilla, the new beverage allows consumers to enjoy the popular flavor hot or iced.

“Starbucks baristas use the world’s finest espresso to craft each beverage by hand, with unparalleled passion and expertise,” said Cliff Burrows, president of Starbucks Americas, in a statement. “No beverage better demonstrates this level of craftsmanship than our signature four-layered Macchiato, and we know customers will love this new member of our espresso beverage family.”

The new Hazelnut Macchiato features steamed milk blended with Starbucks’ signature espresso and finished with a hazelnut flavor, the company says. The espresso shots used in the Hazelnut Macchiato are pulled between 18 and 23 seconds and added to the drink within 10 seconds to help ensure a balanced, rich espresso flavor, it adds.

In other news, the coffee company also brought back its Starbucks Tribute Blend in whole bean, Via and K-Cup packs. The blend combines aged Sumatra, sundried Ethiopia, Papua New Guinea and Colombia coffee beans that are individually roasted and then blended to capture the finest flavor notes from each variety, the company says. A 1-pound bag of the whole bean coffee has a suggested retail price of $14.95; Starbucks Via Ready Brew Tribute Blend 12-count packs have a suggested retail price of $11.95; and Starbucks Tribute Blend K-Cup packs have a suggested retail price of $12.95 for a 12-pack.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!