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Independent Distillers launched Naughty Cow liqueur, which is made with vodka and features a milk-processing technique that produces a smooth, real-cream beverage with a chocolate flavor, the company says. The beverage was created based on the company’s research that the chocolate- and vanilla-flavored alcohol beverages segment increased from 600,000 cases in 2009 to approximately 2.6 million cases today. A 750-ml. bottle of Naughty Cow liqueur has a suggested retail price of $16.99. Cases of the bottles resemble wooden milk crates for additional branding, the company explains.
Independent Distillers, San Rafael, Calif.
Distribution: Select markets