Future Brands LLC
, Deerfield, Ill., named Carl Larson vice president of market strategy and planning for the business, which is the U.S. sales and distribution arm for Beam Global Spirits & Wine IncBacardi Ltd., Hamilton, Bermuda, named Graham C. Hetherington chief financial officer… The Boston Beer Co., Boston, promoted John Geist to vice president of sales… Castle Brands Inc., New York City, appointed Lee Royer regional manager of New England… Crown Imports, Chicago, hired Mark McKeown as director of business information… Glazer’s Distributors Missouri, St. Louis, named Randy Myers vice president sales and marketing for wine and malt beverages… John P. “Jack” Glunz, president of Louis Glunz Beer Inc., Lincolnwood, Ill., was honored by Illinois Cook County Treasurer Maria Pappas as “Man of the Year” for his commitment to business and family… New Sun Nutrition, Santa Barbara, Calif., promoted Maigread Eichten to president and chief executive officer. Eichten succeeds Dick Lamb, who will now serve as non-executive chairman of the board of directors… The Penta Water Co., Carlsbad, Calif., appointed Dennis F. O’Brien chief executive officer… Reed’s Inc., Los Angeles, hired Mark Slepak as East Coast sales representative and Erin Kliphardt as West Coast sales representative.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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