Coca-Cola Co., Atlanta, has named Muhtar Kent president and chief operating officer… Diageo North America, Norwalk, Conn., has appointed Kellye Walker general counsel. She previously served as chief legal officer and member of the senior management team of BJ’s Wholesale Club Inc… Bryce McTavish has joined Coors Brewing Co., Golden, Colo., as vice president, channels and sponsorships… Pernod Ricard USA, Purchase, N.Y., has selected Patrick Piana as senior vice president of spirits marketing. He previously served as senior vice president at Moët Hennessy USA… Ken Kossler has retired from his position as vice president of sales at Hood River Distillers, Hood River, Ore. His responsibilities will be filled by Erik Svenson, vice president/sales, western region USA, and Clater Mottinger, vice president/sales, eastern region USA. In addition, Lisa Robak and Jeff Kempthorne have joined the company as sales representatives, based in Oregon and Idaho, respectively… Beam Global Spirits & Wine, Deerfield, Ill., has appointed Rory Finlay senior vice president and global chief marketing officer. Finlay most recently served as vice president and managing director, new confectionery brands at Wrigley… Heineken USA, White Plains, N.Y., has named Chris Steffanci general manager for the Northeast Regional Business Unit. Steffanci was most recently general manager for the company’s Central Regional Business Unit, and replaces Jim Sloan, who has become general manager for sister company Star Brand Imports. John Larkins was named general manager for the Central Regional Business Unit… Claes Fick has joined Castle Brands Spirits Co., New York City, as chief commercial and marketing officer, and Herbert Roberts has been named chief financial officer at the company.