Beer

Trend articles, new products and news related to alcohol beverages.

ARTICLES

Beverage brands accept Bitcoins as currency

New payment option helps wineries, craft brewers reach new consumers
April 16, 2014

In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.


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Miller High Life launches ‘I Am Rich’ campaign

Marketing program salutes military vets, Harley-Davidson
April 14, 2014

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.


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Lakefront Brewery gives its craft beers a specialty spin

Craft beer portfolio includes organic, gluten-free beers with local ingredients
April 11, 2014

Although it’s common for siblings to attempt to out-compete each other as children, it’s less likely that it will result in a profitable business venture for them as adults. But for brothers Russ and Jim Klisch, what started out as a case of sibling rivalry over who could homebrew the better beer turned into a successful beer business.


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time
April 11, 2014

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Constellation Brands reports fiscal 2014 results

Grupo Modelo, Crown Imports acquisitions drive significant sales increase
April 10, 2014

Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.


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Sierra Nevada invites craft breweries to ‘Camp Across America’

Traveling beer festival aims to be the largest craft beer celebration in history
April 9, 2014

Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.


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Bringing new beer ideas to fruition

Monique Acevedo, vice president of innovation for Heineken USA, discusses her new product development process
April 8, 2014

How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.


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Beer concentrates to enable consumers to carbonate ale at home

Liquid concentrates by Sparkling Drink Systems International, Pat's Backcountry Beverages to hit shelves Q3 2014
April 7, 2014

Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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Strongbow Gold Apple and Honey & Apple

April 2, 2014

Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.


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IMAGE GALLERIES

Brunswicks Buffalo Grove VIP Preview Event

Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)

A Most Interesting Masquerade by Dos Equis

Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)

Baderbrau Beer & Bacon Dinner

Craft beer brand Baderbräu pairs its beers with bacon-infused dishes by Chef Monica Sharma at a special dinner Nov. 5, 2013, in Chicago. (Photos by Jennifer Haderspeck)

Related story: Baderbrau pairs craft beers with bacon

EVENTS

National Beer Wholesalers Association Legislative Conference

4/27/14
Washington, DC
United States

Each year, the Legislative Conference provides a great opportunity for distributors to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation and the vital role of beer distributors.

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American Beer Classic Chicago

5/10/14
Soldier Field
Chicago, IL
United States

On May 10 at Soldier Field in Chicago, beer enthusiasts and festival-goers alike will come together with one commonality: to celebrate good beer!

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The Breastfest Beer Festival

7/12/14
San Francisco, CA
United States

The Breastfest Beer Festival, one of northern California’s most prestigious tasting events, will take place July 12 from 2 to 6 p.m. at Fort Mason's Festival Pavilion in San Francisco.

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National Beer Wholesalers Association Annual Convention

9/28/14
New Orleans, LA
United States

NBWA’s Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry.

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Great American Beer Festival

10/2/14
Denver, CO
United States

According to the “Guinness Book of World Records,” there is no other place on earth where a beer aficionado can find more beers on tap.

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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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