- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
The Verto Co. offers Motto Sparkling Matcha Tea, which combines premium matcha, apple cider vinegar, honey, organic agave and fresh lemon juice.
Ito En, a supplier of loose green tea leaves and the maker of Teas’ Tea ready-to-drink green teas, created a Tea Bench that is made of recycled green tea leaves.
Tejava Premium Iced Tea, a brand of Crystal Geyser Water Co., now is available in a proprietary 18-ounce polyethylene terephthalate (PET) bottle.
Complex Beverage refined the profile and characteristics of its Lettuce Tea ready-to-drink brand by upgrading its design appeal.
Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.
In time for summer, Waterbury, Vt.-based Green Mountain Coffee Roasters (GMCR) added Donut House Sweet & Creamy Regular Iced Coffee K-Cup packs for the Keurig single-cup brewing system. Available in grocery stores nationwide, each Sweet & Creamy K-Cup pack is specially formulated to provide a balanced, creamy iced coffee, the company says.
ThéBü, a subsidiary of Makana Beverages Inc., launched its new and improved line of sparkling kombucha organic teas with probiotics in glass bottles.
Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.
Just before the end of 2012, The Hain Celestial Group, Melville, N.Y., acquired BluePrint, a raw juice brand based in New York.
In honor of its 20th anniversary, Kansas City, Mo.’s air-roasted coffee company, The Roasterie, launched The Roasterie Adventure, a photo contest in which participants can win a trip for two for coffee bean-picking in Costa Rica.
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