Company launches Treo Organic Birch Water Infusion
September 20, 2016
Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.
A strong partnership can help turn an idea into a product that consumers can’t wait to buy. For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.