Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs. Available through Oct. 31, the holiday packaging can be purchased in 24-packs
at a suggested retail price of $3.49.
Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.
Brand also launching packaging redesign for 120th anniversary
May 26, 2016
This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World.
Sparkling Ice Lemonade with Tea renamed Half & Half
May 16, 2016
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says.
Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.