Items Tagged with 'packaging redesign'

ARTICLES

New Honest Tea labels tout environmental commitment

Honest Tea now a member of 1% for the Planet

Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.


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Agua Enerviva introduces new bottle structure, labels

Redesign coincides with brand's launch in Northeast, key national accounts

Approximately one year after its launch, Agua Enerviva introduced a new bottle structure and labels for its line of functional enhanced waters.


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Packaging News: Beverage-makers redesign packages to reflect values

Honest Tea, Agua among non-alcohol brands to get new packaging designs

Pernod Ricard USA introduced the Limited Edition Andy Warhol Absolut bottle, which celebrates the brand’s past collaboration with the artist.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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Brands use packaging to commemorate heritage

New Tequila el Jimador, Fernz bottles offer nods to homelands, craftsmanship

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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Gritty McDuff re-crafts beer

Portland, Maine-based craft brewer Gritty McDuff’s renamed and repackaged its 21 IPA four-packs.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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