Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
Community Coffee Co. released new packaging that features a new logo on its 12-ounce packages for Community Signature Dark Roast, Community Breakfast Blend and French Roast coffees. The new logo and package design eventually will replace existing packaging for all of the company’s premium coffees across all of its markets, the company says.
From its brewpub in Coronado, Calif., and three production facilities in Coronado, San Diego and Imperial Beach, Calif., Coronado Brewing Co. (CBC) belies its laid-back island attitude by shattering weekly brewing records.
Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.