Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
Jagermeister, Celsius among brands with new designs
December 16, 2016
Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.
Redesign includes packaging redesign for aluminum cans
December 16, 2016
At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.
Pinnacle Vodka released a new bottle for its Pinnacle Original Vodka. The new packaging features the brand’s more polished, refined look and encapsulates the clean and smooth profile of the vodka inside, the company says.
Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs. Available through Oct. 31, the holiday packaging can be purchased in 24-packs
at a suggested retail price of $3.49.
Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!