Items Tagged with 'packaging redesign'

ARTICLES

New MyCause Water bottles promote brand mission

Clouds, rainbows represent purity and promise to change the world

Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says.


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Glayva gets contemporary look

New bottle embossing represents flavors

Whyte & Mackay enlisted the help of creative agency threebrand to give its Glayva whisky liqueur a new look.


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New Honest Tea labels tout environmental commitment

Honest Tea now a member of 1% for the Planet

Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.


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Agua Enerviva introduces new bottle structure, labels

Redesign coincides with brand's launch in Northeast, key national accounts

Approximately one year after its launch, Agua Enerviva introduced a new bottle structure and labels for its line of functional enhanced waters.


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Packaging News: Beverage-makers redesign packages to reflect values

Honest Tea, Agua among non-alcohol brands to get new packaging designs

Pernod Ricard USA introduced the Limited Edition Andy Warhol Absolut bottle, which celebrates the brand’s past collaboration with the artist.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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Brands use packaging to commemorate heritage

New Tequila el Jimador, Fernz bottles offer nods to homelands, craftsmanship

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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Gritty McDuff re-crafts beer

Portland, Maine-based craft brewer Gritty McDuff’s renamed and repackaged its 21 IPA four-packs.
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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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