Items Tagged with 'Beam Inc.'

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Suntory completes its acquisition of Beam

Beam Suntory becomes No. 3 premium spirits company in the world
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Suntory Holdings Ltd., Osaka, Japan, completed its acquisition of all outstanding shares of Beam Inc., Deerfield, Ill., for $83.50 a share on April 30.


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Sauza 901 launches digital campaign featuring Justin Timberlake

New creative challenges consumers to think differently about tequila
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Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.


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Skinnygirl puts a twist on Margaritas with two new products

Sweet’arita, Sparkling Margarita ready-to-drink cocktails available this month
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Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.


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Hornitos Black Barrel

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Beam Inc. launched Hornitos Black Barrel, which is 100 percent blue agave tequila that is triple-aged using an innovative process that conveys the tasting notes of whiskey, the company says.


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Cruzan Peach Rum

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Beam Inc. added a new Peach flavor to its line of Cruzan Rums.


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Suntory Holdings to acquire Beam for $16 billion

Transaction expected to close in second quarter of 2014
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Osaka, Japan-based Suntory Holdings Ltd. and Deerfield, Ill.-based Beam Inc. jointly announced that they have entered into a definitive agreement under which Suntory will acquire all outstanding shares of Beam for $83.50 a share. This translates to a total consideration of approximately $16 billion, including the assumption of Beam’s outstanding net debt. The transaction consideration represents a 25 percent premium to Beam’s closing price of $66.97 on Jan. 10, 2014; a 24 percent premium to the volume-weighted average share price during the last three months; and a multiple of more than 20 times Beam’s earnings before interest, taxes, depreciation and amortization for the 12-month period that ended Sept. 30, 2013.


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Justin Timberlake becomes co-owner with Beam of new Sauza 901 tequila

Super-premium tequila leverages singer’s creativity, Sauza brand’s equity
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Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.


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Crave Chocolate Truffle Liqueur

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John DeKuyper & Sons, a brand of Beam Inc., added a new flavor to its line of Crave indulgent liqueurs.


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Skinnygirl cocktails

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Beam Inc. added four new products to its Skinnygirl line of ready-to-serve cocktails, wines and vodkas.


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Sauza Tequila saves summer

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As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.


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The Great Whisk(e)y Debate hosted by Beam Inc.

Beam Inc.’s Great Whisk(ey) Debate set out to determine which type of whisk(e)y — bourbon, Scotch, Canadian or Irish — the Chicago spirits industry prefers. Brand representatives supporting Beam brands Knob Creek, Laphroaig, Canadian Club and Tyrconnell participated in a friendly debate, touting the merits of each type of whisk(e)y and rallying audience support for their styles. (Photos by Jennifer Haderspeck) Related: Up Close with Knob Creek.

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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