Sometimes, what happens in Vegas doesn’t always stay in Vegas. For Alison Zarrow and Caleb Cargle, what happened in Las Vegas influenced the creation of an increasingly successful beverage company and a new full-time career.
Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
With a growing interest in getting back to nature, consumer demand for natural ingredients has flourished. As beverage-makers formulate new products, more now are choosing natural colors to appeal to this consumer desire.
Old Elk Distillery launches Dry Town spirits in Colorado
November 8, 2016
Celebrating the city of Fort Collins, Colo. and its legacy of craft beverages, Fort Collins, Colo.-based Old Elk Distillery introduced Dry Town Vodka and Dry Town Gin. These high-quality spirits are the first products from Old Elk Distillery, an endeavor by Curt and Nancy Richardson, founders of OtterBox and Blue Ocean Enterprises. Production on the spirits started nearly three years ago, it says.