Sometimes, what happens in Vegas doesn’t always stay in Vegas. For Alison Zarrow and Caleb Cargle, what happened in Las Vegas influenced the creation of an increasingly successful beverage company and a new full-time career.
Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.