- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
There is no shortage of new product launches within the energy drink and shot sector. According to Duiven, the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.
Celestial Seasonings launched Kombucha Energy Shots, all-natural 2-ounce shots that combine live, raw kombucha with B vitamins and energizing botanicals, such as ginseng and guarana.
After launching acai-infused energy drinks 28Black and 28White in Germany in 2008, Calidris 28 AG has launched the products in the United States. 28Black and 28White are lightly carbonated, all-natural and do not include taurine, artificial flavors or preservatives.
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.