What: FREE Webinar
When: Now On Demand
Navigating a Changing Protein Landscape: Smooth Sailing or Rough Waters Ahead?
The high-protein beverage category is growing, attracting new consumers, targeting new benefits and testing the boundaries of new proteins in the marketplace. In today’s marketplace, brand owners are challenged to innovate faster, drive differentiation and satisfy more nutritionally savvy, taste-driven consumers. With a growing array of protein choices, focusing on what matters to consumers is the most important job you have.
Drawing from insights gathered from a proprietary global consumer study on protein attitudes and perceptions, combined with real world, proven formulation approaches that drive flavor preferences and cost improvement, our experts will address:
- The trends and challenges shaping opportunities in the high-protein beverage category today
- How consumer perception of different protein sources should inform protein choice and positioning
- Matching protein choice to desired formulation outcomes
- How a “protein strategy” can drive profitable and successful brand growth