- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
ProClaim Nutrition LLC introduced FitPro Daily and FitPro Plus protein drinks.
CytoSport Inc. launched a naturally flavored protein shake targeted at women.
Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States.
YouTonics reformulated, repackaged and expanded its line of collagen protein drinks.
Shadow Beverages and Snacks introduced three new flavors of WheyUP: Orange, Berry and Grape.
Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
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