Drink mixes currently available direct-to-consumer, Amazon
September 21, 2021
Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.
TRU Hydrate Cucumber available in 50-serving container
September 9, 2021
On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says.
Dallas-based LALA U.S. Inc. announced that dessert-inspired yogurt smoothies and cremas are the newest addition to the LALA brand of fresh dairy products. The new products include three flavors of dessert yogurt smoothies and two flavors of fruit and crema desserts.
Co-founded by beverage entrepreneurs Ben Goodwin and David Lester, OLIPOP is a functional low-calorie, low-sugar beverage that combines the benefits of prebiotics, plant fiber and botanicals in a “New Kind of Soda” that promotes digestive health.
Paul, Koia will introduce Koia vending machine program on HBCU campuses
August 20, 2021
NBA All-Star Chris Paul continues to pursue his plant-based mission with a financial investment in Los Angeles-based Koia, leaders in 100% plant-based nutrition shakes. This investment furthers Paul's goal of providing better access for healthy foods to all and promoting the benefits he personally experiences from a plant-based lifestyle.
Jack Belsito, managing partner of First Bev, will assume CEO role
August 16, 2021
Health-Ade, Los Angeles, announced that long-standing partner First Bev has acquired a controlling stake in the company. The deal also is backed by powerhouse investors including Manna Tree, a Vail, Colo.-based investment firm committed to improving human health through nutrition.