With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
Powerade, a brand of The Coca-Cola Co., announced the extension of its line of sports drinks with the addition of two new flavors: Twisted Blackberry and Watermelon Strawberry Wave.
Shake360 program aimed at consumers interested in optimal nutrition, healthy eating
March 1, 2016
Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says.
Company announces acceleration of refranchising plans
February 9, 2016
Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.
Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power.
Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.
Invigorade is a non-GMO Project verified sports drink that boosts endurance performance with a tri-carbohydrate blend, electrolytes and amino acid β-alanine, the company says.