New Products

Skinny Water

Skinny Nutritional Corp. launched a new line of multi-functional Skinny Waters. The newest flavor is Acai Grape Blueberry. The Hi-Energy water was inspired by Pat Croce, a Philadelphia-area fitness trainer. Skinny Water’s three key ingredients are Super CitriMax, ChromeMate and EGCG. Hi-Energy also includes guarana, ginseng, vitamins B3, B6 and B12, and l-carnatine. The line also includes: Raspberry Pomegranate (Crave Control), Passionfruit Lemonade (Total-V), Goji Fruit Punch (Shape) and Peach Mango Mandarin (XXX-Detox). Each 8-ounce serving contains 99 mg. of potassium and 70 mg. of calcium. Skinny Water is available in 16.9-ounce plastic bottles for a retail price of $1.49.

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Powerade Zero

Coca-Cola introduced Powerade Zero, a calorie-free sports drink that replaces Powerade Option. The beverage contains B vitamins and electrolytes. Powerade Zero is available in Strawberry, Grape and Mixed Berry flavors, and is packaged in 32-ounce bottles as well as 20-ounce eight-packs. Strawberry also is available in 12-ounce 10-packs. The suggested retail price for the 32-ounce bottle is $1.45 and for the 20-ounce eight-pack is $4.50.

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New Products, June

Skinny Nutritional Corp. launched a new line of multi-functional Skinny Waters. The newest flavor is Acai Grape Blueberry. The Hi-Energy water was inspired by Pat Croce, a Philadelphia-area fitness trainer. Skinny Water’s three key ingredients are Super CitriMax, ChromeMate and EGCG. Hi-Energy also includes guarana, ginseng, vitamins B3, B6 and B12, and l-carnatine.

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Red Bull Cola

Red Bull released Red Bull Cola, a 100 percent natural cola. Red Bull Cola has no preservatives, phosphoric acid or artificial flavors. The cola contains kola nut, coca leaf and slightly more caffeine than a traditional cola. Red Bull Cola is not a new kind of energy drink or an energy drink with the flavor of cola, the company says. It is a cola beverage and will compete in the soft drink category, the company explains. Red Bull Cola initially will be launched in seven countries, including the United States, in June, with a release in Las Vegas. Domestically, the cola will be available in 8.4-ounce cans in bars, restaurants and nightclubs. In grocery and convenience stores, it will be available in 12-ounce cans and four-packs.

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Honest Tea

Honest Tea released a new lineup of five teas in PET bottles with new graphics on the labeling. The portfolio includes three new tea introductions and revised formulations for Honey Green Tea and Pomegranate White Tea with Acai. All of the teas are USDA Organic and remain less than 40 calories per serving. Lemon Black, Peach White and Citrus Green Energy Teas are the new additions to the line. Citrus Green Energy Tea contains green tea, yerba maté, oranges and lemons, and the company buys renewable energy credits that help offset all the energy consumed in the production chain. Label changes include brighter graphics and prominent placement of EGCG content in the teas on the front label. Honest Tea’s green teas offer 250 mg. of EGCG per bottle and its white teas 150 mg. of EGCG.

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Java Monster

Monster expanded its Java Monster line with five new offerings and added Monster Mixxd. Lo-Ball, a low-calorie version of Java Monster Originale, offers 50 calories per serving and Nut-Up is Java Monster’s take on a non-fat soy latte. Monster also added an international line of Java Monster beverages with Irish, a Java Monster premium coffee and cream in a non-alcohol Irish blend, which the company suggests to mix with whiskey.

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Eldorado Artesian Spring Water

Eldorado Artesian Springs Inc. launched a line of USDA Organic Vitamin Spring Waters that combine organic ingredients, vitamins and mountain spring water that contains naturally occurring electrolytes, the company says. Available in six flavors — Peach Mango, Dragonfruit, Black Raspberry, Pink Passion Guava, Strawberry Blueberry and Sicilian Orange — the spring waters are formulated with organic cane sugar and contain vitamins C, B3, B5, B6 and B12.

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Rising Beverage Co. created Activate, a line of functional drinks with a unique cap. Activate’s vitamins and herbs are stored as a powder in a moisture-resistant chamber inside the cap. When the cap is twisted, a small plastic blade cuts the seal and releases the ingredients into the water. As a result, all active ingredients are stored separate from the water and kept fresh until they are released for maximum potency, the company says. Activate is available in four varieties: Vitamin (Fruit Punch flavored), Immunity (Orange flavored), Antioxidant (Berry flavored) and Energy (Lemon Lime flavored). The vitamin water is sweetened with Splenda and contains five calories per serving. Activate contains no preservatives and offers vitamins and minerals ranging from vitamin A, B1, B3, B5, B6, B12, C, D, E, biotin, chromium, folic acid, coenzyme Q10, EGCG, creatine and tea catechins. A 16-ounce bottle retails for $2.29.

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Aquafina Alive

PepsiCo relaunched its Aquafina Alive line and introduced four reformulated versions — Satisfy, Protect, Energize and Hydrate — including a variety with 10 percent of the recommended daily value of fiber. Satisfy (Peach Mango flavored) offers the benefit of fiber and contains 10 calories. Protect (Berry Pomegranate flavored) provides 10 percent of the recommended daily value of vitamins E and C. Energize (Orange Lime flavored) contains 10 percent of the recommended daily value of vitamin B and is enhanced with as much caffeine as in an average cup of coffee. Hydrate (Lemon flavored) offers electrolytes, sodium and potassium. Protect, Energize and Hydrate are calorie free.

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Bawls Guarana G33k B33r

Hobarama expanded its line of Bawls Guarana energy drinks with G33k B33r. The high-caffeine root beer is aimed at root beer fans who want to let out their inner geek. Written in “Leet Speak,” a language, popular among techies, where letters are substituted with numbers, G33k B33r contains guarana for a natural caffeine kick.

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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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