New Products

Playboy Energy Drink

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Play Beverages LLC, a licensee of Playboy Enterprises International Inc., in partnership with Cirtran Beverage Corp., created Playboy Energy Drink. With notes of fruit and vanilla, the formula contains ginseng root, guarana extract and damiana leaf, which are ingredients that are believed to stimulate energy levels, the company says. Available in regular and sugar-free varieties, Playboy Energy is available in Boston, Miami, Las Vegas and Los Angeles. An 8.4-ounce can sells for $1.99.

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Smirnoff Passion Fruit and White Grape Vodkas

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Diageo expanded its line of Smirnoff flavored vodkas with Passion Fruit and White Grape varieties. The two additions join the other existing 11 Smirnoff flavored vodkas, and are prepared using the same triple distillation and filtration process. Available in 50-ml., 200-ml., 375-ml., 750-ml., 1-liter and 1.75 liter bottles, the 750-ml. size is priced at $14.99.

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Fresh Start Energy Beverage

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Nantze Springs Inc. entered the energy drink category with Fresh Start Energy Beverage. The non-carbonated, vitamin-enhanced drinks contain taurine for energy. Available in Grapefruit, Mountain Berry and Lemon Lime varieties, Fresh Start is sugar free and contains zero calories. The energy drink is packaged in 16.9-ounce bottles and retails for $1.59.

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Naked Juice Bare Breeze

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Naked Juice Co., a subsidiary of PepsiCo, expanded its line of products with Naked Juice Bare Breeze, a super-premium, 100 percent juice with no added sugar or preservatives. Containing no seeds or pulp, the smoother juices are lighter to consumers’ palates and refreshing for the summer months, the company says. Available in Watermelon Chill and Peach Mangosteen Bliss, the Bare Breeze products feature watermelon and mangosteen, which are a first for Naked Juice. The lighter flavored juices are packaged in 15.2-ounce bottles and contain three servings of fruit, vitamin C, B6 and B12. A bottle retails for $3.19.

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SoBe Life Water

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PepsiCo unveiled its relaunched Sobe Life Water through a Super Bowl commercial in February. Available in Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi and Passionfruit Citrus, the low-calorie beverages have been reformulated to include sugar, and have reduced calories by 20 percent in the process. The waters also contain a blend of B vitamins and vitamins E and C as well as herbs such as taurine, ginseng, yerba mate, chamomile, guarana and rosehip.

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Sonu Water

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Sonu Beverages introduced Sonu Water, a line of USDA Organic flavored waters. Enhanced with vitamins and electrolytes, the waters contain 45 calories per 8-ounce serving. The product is available in six flavors — Pomegranate Acai, Blueberry Pear, Lemon Tangerine, Strawberry Cranberry, Mango Peach and Tropical Passion Fruit — and is packaged in 16-ounce PETE bottles, and sells for $1.99.

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Sun Shower Stamina Superfood Smoothie

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NBI Juiceworks expanded its Sun Shower line with Stamina Superfood Smoothie. The all-natural, 100 percent juice smoothie is a blend of fruits, including pressed nectarine juice. Aiming to fight fatigue and enhance energy, Stamina Superfood Smoothie contains more than 20 vitamins, nutrients, amino acids, electrolytes and herbs, the company says. The superfood smoothie has three servings of fruit in every bottle and 120 calories per serving.

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Die Hard

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Leading Brands Inc. developed Die Hard Sports Energy Drink, which combines the benefits of sports and energy drinks such as hydration, replenishment of electrolytes and energy. Die Hard is non-carbonated, naturally flavored and sweetened with sugar. Available in 16-ounce cans, Die Hard initially has been released in four flavors: Lemon, Orange, Berry and Punch. The company will donate 10 cents from every can sold to American veterans injured in the service. The Die Hard line replaces Trek and Nitro in Leading Brands’ portfolio.

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MGD 64

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Miller Brewing Co. released MCG 64, a 64-calorie version of its Miller Genuine Draft Light. The beer was test marketed in Madison, Wis., last year, and this month will launch into Midwestern markets and be test marketed further in San Diego and Sacramento, Calif., and Arizona. MGD 64 will replace Miller Genuine Draft Light, which has 110 calories, in these markets.
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Pomegranate Flavored Tea

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Coca-Cola North America added Minute Maid Pomegranate flavored Tea and Minute Maid Pomegranate Lemonade to its line of Minute Maid Enhanced Juices. The products are 12 percent juice and fortified with vitamins C and E. The tea and lemonade are available in 59-ounce PET bottles that feature an easy-pour side grip.
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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Coffee Segments

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


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