Xyience added Xenergy Xtreme Orange Fuel to its line of energy drinks. Orange Fuel is sugar- and calorie-free with only two grams of carbohydrates per serving, the company says. The orange flavor previously was tested in Xyience’s pre-training activator NOX-CG3, the company says. O
RTMJ Beverages expanded its value branded beverage offerings with Texas Burst fruit-flavored beverages. Texas Burst is available in Big Berry, Grape, Tropical Burst, Pineapple Watermelon, and Fruit Punch flavors.
Firefly Distillery, maker of Firefly Sweet Tea Vodka, added Sweet Tea Lemonade and Southern Lemonade ready-to-drink cocktails to its line of Southern-inspired spirits. Firefly Sweet Tea Lemonade is made with the original Firefly Sweet Tea Vodka and the flavor of fresh-squeezed lemonade, the company says.
Arizona Beverage Co. introduced AZ Energy, an energy drink made with natural juices from pears, apples, peaches and mangos as well as orange blossom honey. AZ Energy includes 100 percent daily value of vitamins B6, B12, C and B5 and 100 mg. of caffeine per serving.
Republic of Tea released a limited-edition tea inspired by the best-selling book “Eat, Pray, Love” by Elizabeth Gilbert. The Eat, Pray, Love Tea blends flavors from the three countries, including blood orange from Italy, Indian black tea and Indonesian cinnamon.
Jamba Juice and The Inventure Group Inc. introduced Jamba All-Natural Smoothies take-home smoothie mixes. The mixes are packaged in stand-up packaging and contain frozen fruit, nonfat yogurt and Jamba Juice’s signature antioxidant boosts in Jamba’s popular Razzmatazz, Mango-a-Go-Go and Strawberries Wild flavors.
Bacardi USA’s Martini brand added Martini Rosato, an aperitivo made with red and white wines as well as Mediterranean aromatics. Martini Rosato combines crisp aromatics such as raspberry, lemon and citrus, enhanced by the warm, soft-toned notes of cloves, nutmeg and spice.
Pernod Ricard USA’s Malibu Caribbean Rum brand introduced Malibu Cocktails, a line of premixed drinks packaged in 1.75-liter flexible plastic pouches. The line will launch July 1 in Rum Punch, Caribbean Cosmo and Tropical Mojito flavors.
The FRS Co. added two new energy drinks sweetened with stevia. The all-natural drinks include FRS’s blend of B vitamins, vitamin C and quercetin and are available in Apricot Nectarine and Orange flavors.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!