Table of Contents

April 2005


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BEVERAGE INDUSTRY

APPLE & EVE
Core Values
Independence and innovation lead to healthy growth at Apple & Eve

Cover story
- Core Values
Not only is it part of the successful “better for you” beverage market, but Apple & Eve is celebrating its 30th anniversary this year with two landmark events.

Category Focus
- Wine & Spirits
“Cocktail culture,” improved market access and stability in state hospitality taxes are the top drivers compelling the wine and spirit segment’s growth.

Industry Issues
- News Briefs
- People
- Pernod Ricard, Fortune Brands Eye Allied Domecq, Brown-Forman Shifts Distribution In Europe and more...

Plant Focus
- An Old Friendship
Through a co-packing arrangement, Clement Pappas, Seabrook, N.J., bottles nearly all of Apple & Eve’s products, as well as private label juices for most supermarkets.

Up Close With...
- Honest Tea Inc.: Social And Environmental Sinceri-tea
Honest Tea Inc., Bethesda, Md.

Marketing
- Thirsting For Convenience
Beverages are big business for the convenience store channel.

New Products
- Zero Calories, Healthier Lineup and more...
- Taster’s Voice
- In Brief . . .

Packaging
- Container Demand Spans All Categories

Beverage R&D
- How Sweet It Is
- R&D News

Logistics
- Truck And Equipment Stand-Outs

Supplier’s Marketplace
- Supplier News
- People
- Shrink Wrapper, Electric Series Forklift and more...

Beverage Beat
- Wine’s Time

The Last Drop
- Look Who’s Cooking, Coffeemaker Exchange and more...

Advertiser Index
- Index

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