Beverage News

Starbucks rolls out holiday seasonal beverages, packaging

November 16, 2010
/ Print / Reprints /
/ Text Size+

Starbucks Coffee Co., Seattle, launched its holiday seasonal beverages and red cups today. In addition to its holiday-themed beverage lineup, the company debuted Starbucks Via Ready Brew Christmas Blend and Starbucks Christmas Blend Espresso Roast coffees.

Starbucks Christmas Blend Espresso roast is a darker roast of one of Starbucks’ most popular coffees, the company says. The espresso roast version of Christmas Blend has an intense flavor profile and spicy finish, the company says, and is available at participating stores. Starbucks also added Starbucks Via Ready Brew Christmas Blend variety for consumers on-the-go.

The coffee chain also will bring back its red holiday cups as well as seasonal beverages, including Caramel Brulée Latte, Peppermint Mocha, Gingerbread Latte and Eggnog Latte.

To celebrate the launch, Starbucks is hosting holiday pop-up experiences in New York, Los Angeles and Chicago today from 7 a.m. to 5 p.m. Visitors can create and share a free personalized postcard with a special “Buy One, Get One” offer for a Starbucks beverage and send greeting to friends and family.

In addition, participating company-operated and licensed stores in the United States will offer customers a free beverage for a friend when purchasing a holiday beverage of equal of lesser value from to 2 to 5 p.m. on Nov. 18 to 21.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px